Persuasive Genre

The audience that the advertisement is intended to appeal to is those who are fans of star wars as well as fans of legos. The advertisement seems as though it is trying to reach a younger audience with the purpose of trying to sell more legos and also to push the brand of star wars. This advertisement was presented in the visual mode. The media, medium, the advertisement was presented was online. This picture presented a strong sense of emotion. In the image one can clearly see how the man in the background looks sad and dull holding a flower in the hand, where he is viewing a girl with a another guy holding hands. The red background is used not only as a means to represent the love that the guy with the flower felt for the girl but also as a way to represent on of the main colors of the logo emblem. Recently, Lego movies have become very popular amongst a younger demographic, therefore I think the best possible adaptation for this advertisement would be to make it into a short film.